Background
The conservative backlash against the social movements of the 1960s and 1970s reached its peak of popularity and influence in the 1980s. Women, especially white, middle-class stay-at-home mothers, played a major role in advocacy for socially conservative values. Suburban housewives organized their own political advocacy groups and campaigns around issues that affected their children, like drug use and teen pregnancy.
In 1985, Tipper Gore, wife of then-Senator Al Gore, a Democrat, overheard her 11-year-old daughter listening to the Prince song “Darling Nikki.” She was shocked by the song’s lyrics, which include references to masturbation. Tipper co-founded the Parents Music Resource Center (PMRC) that same year. Susan Baker, wife of then-Treasury Secretary James A. Baker III, was another co-founder. Because of their close family connections to the federal government, they became known as the “Washington Wives.”
The goal of the PMRC was to raise parental awareness of explicit content in the music children were listening to. Their concerns tied into larger societal parental fears of bad influences on their children, which they felt would lead to sex and drug use. The PMRC released a list of fifteen popular songs of particular concern, known as the “Filthy Fifteen” in 1985. The organization urged the music industry to place warning labels on album covers. The efforts by the PMRC were ultimately successful when record labels agreed to place “parental advisory” labels on albums with explicit lyrics.
Musicians including Twisted Sister’s Dee Snider and John Denver testified in a Senate hearing against the regulation. They argued that the PMRC promoted censorship went against the First Amendment.
Documents
Picketing Against Tipper Gore
James Ruebsamen, Picketing against Tipper Gore, 1988. James Ruebsamen/Herald Examiner Collection/Los Angeles Public Library.
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